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Feiyue Shoes

After joining the BBC Group in the U.S, Feiyue was in need of a complete redesign of its digital flagship for its introduction to the U.S. market. With a 12 week window, redesign the entire user experience while undergoing a complete replatform. A clean UI was designed to highlight the crisp product photography and modular templates were created for Feiyue to easily manage editorial content.


  • Commerce
  • Strategy
  • UX + Design
  • Production

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