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Lucy Activewear Replatform

Tasked with a complete redesign of the, each aspect of the current shopping experience was analyzed and overhauled on the latest Demandware release.

After site audit with the lucy team, design a responsive site including platform enhancements, modular templates, and engaging shopping experiences such as a bra fit guide and shoppable lookbook.


  • Concepting
  • Strategy
  • UX + Design
  • Production


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