Club Monaco was the third site for Ralph Lauren being migrated onto the SFCC platform. Working with CM, we redesigned the storefront using the RL codebase, while making enhancements that would be rolled into the flagship site. This was done in tandem with a new OMS integration which allowed us to make improvements to the customer experience that were not possible with the legacy system.
An end-to-end define and design was conducted with 4 design sprints in 10 weeks to capture all requirements, solution, present and iterate to ensure development began at the required start date for go-live.
An immersive product detail page was designed to highlight the clothing and model imagery while increasing AOV with a cross sell opportunity within the page.
Personalize your CM purchase with custom monogramming. Choose your color, style and placement directly on the product detail page.
On the product arrays, the customer is allowed to close the filter set to allow for larger product thumbnails. Visual interest is created on scroll when products are displayed in an alternating 3-by and 2-by format.
